It's that time of the quarter - the time we review an audit our efforts - I know, I am HELLA fun.

This week we talk about OKRs and reviews with our certification students AND our rebel community, so we wanted to share our favourite questions from audits and reviews ran with over 250+ marketers and entrepreneurs!

First tho, I'm beyond excited to be shortlisted as a finalist for the "Digital Woman for Good" category in the Digital Women awards, and I'd FOREVER BE GRATEFUL for your support.

If you have a moment, it would mean a lot if you could send across some kind words about the work we've been doing as the School - simply reply to this email!

If there is anything we can do for you in return please let me know. In the meantime, I promise to send heaps with virtual high-fives and celebratory dance moves!

Thanks a bunch for your support.

Now onto reviewing!

In summary

• Make time to review your work every 90 days to look at what is working and what is not working.
• An audit looks at the different areas of your strategies and looks for implementations.
• Look at the bugger picture to identify energy gaps and drains.
• Analyse the data but go beyond metrics where you can by looking at overall results.
• Once you have audited, set up one implementation for each area.

From my Notion Dashboard

You can create yours here!

• My new favourite newsletter sharing tips on how to stand the f*ck out in 2 min a day. Get one super-practical tip Monday to Friday.
• A concept simple it almost hurts: the power of showing gratitude—which is arguably the single most effective marketing tactic ever used to get referrals.
• A simple case study on a wildly successful sales page - honestly start taking notes because this thread is gold!

Step-by-Step 90-day marketing review and audit

The world of social media and marketing constantly evolves.

Every 90 days, my team and I look deeply at what is working and what needs to shift.

Social media platforms constantly change, algorithms shift periodically. Marketing trends and industries pivot now faster than ever before. Yet, just like baking some good bread, the best sourdough starter takes time to develop.

I'm not against monthly reviews. However, I feel like they can put a lot of pressure, especially when working in a small team. Thoroughly reviewing your efforts every quarter has immense benefits:

• You can outline which marketing activities are working
• You get data on those areas that are not working
• You highlight what needs to change to save you time and money

Why auditing AND reviewing? Because reviewing allows you to look at what is working and what is not working. An audit looks at the different areas of your strategies and looks for implementations.
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Looking at the bigger picture

What are the things you want to look for when running a 90-day marketing strategy audit and review?

Before going in-depth with our overall look at the current marketing strategy, we take one step back and outline the business direction for the next 90 days.

When it comes to doing a better strategy and overview, we ask ourselves some key questions, which I wanted to share with you - it might be a more holistic approach to marketing strategy, but it works for us.

These are some of the questions we look at, even before opening our metrics:

• What do we want more of? (engagement, sales, collaborations, etc.)
• What do we want less of? (deadlines, emails, etc.)
• What is the biggest lesson we have learned?
• What help/support do we need over the 90 days?

As we update our content calendar, we need to be aware of creative ways to tie in our journey. After that, we outline key dates for ourselves and the general campaigns or awareness days for the coming 90 days.

These will then help us shape up a simple monthly content calendar every 30 days.

Analysing the data to refine metrics

Look at the data: you want to take a close look at your targets.

And what you have been tracking and measuring, and see if they are helping you get closer to the goals you're trying to reach.

Assess that first will allow you to spot blind areas that need your attention right now. If your email stats are going through the roof and produce results, there is no reason for you not to keep doing what you're doing.

We split our stats into various specific areas, including social media content, email marketing, and overall marketing messaging and direction.

Find the marketing areas that are key for your growth that you want to oversee and track. We ask ourselves specific questions, no matter what.

• Does this area help us achieve our marketing goals?
• Has this resulted in new leads, brand visibility, or sales?
• Have we been able to see a positive change based on our focus in this area?

Before thinking about what to do based on your answers, choose for each of them up to three or four metrics that you think can be relevant for the next 90 days - our metrics tend to shift every six months to a year.

Suppose we find that any of these is not performing at its best. Instead of throwing everything out the window and see what sticks, we make sure that we think about one implementation.

Look at the metrics now and ask yourself:

• Has this area been growing in the past 90 days?
• Were our latest changes/implementations worth the effort?
• Which successes can we recall in this particular area (emails, social, etc.)?

Time to implement

There could be countless reasons some areas of your marketing are suffering. However, I want to give you the ones that most often I see people struggling with:

• Not dedicating enough time to a specific area
• The messaging is outdated or no longer relevant for the audience
• The target audience has changed during the past quarter
• Your content is inconsistent and unclear in its value
• What you are offering is not relevant to your target market

If your marketing messaging and identity have changed, your social media will not perform as well.

Whether you are creating Reels, going live on Instagram, or engaging like a MOFO, nothing will give you the results you want.

If you're not talking to the right audience anymore, or your audiences changed or shifted, people will just not be engaging with you.

Look at what comes up and set up one implementation for each area.

We focus on one change that we can make and set out a new goal for ourselves. I also find that the people around you will be motivated if you ask them to focus on one significant shift for the coming 90 days.

Appreciation corner

Big appreciation for our student and cheerleader Claudia - her mission is to help purpose-led entrepreneurs transform their digital presence from chaos to clarity.

She shared in the community how she just reached 10,000 LinkedIn followers and 3,000 LinkedIn newsletter subscribers.

Her work, passion and knowledge about industry is second to none, and her LinkedIn newsletter is one of the best out there!

​Check it out here.​

Fab-ulous weekly highlights

1. As you may know, we have a course library + community of amazing marketing rebels, and we have been working oh-so-hard behind the scenes to ship some uber-exciting updates.⁠ We've added some fresh new templates that'll help you get more done in less time. Think auditing templates, proposals and a whole new dashboard to house new releases.⁠
2. Are you in the UK? Come and join me for Mind Body Spirit in May, and you can get 10% off tickets for my workshop with the code MBS10Fab. I'll be talking about reigniting your purpose-driven business goals and create a roadmap for success in 2023.
3. We re-vamped our branding and website - eventually AH - and it feels so good to see a more aligned brand taking shape. The biggest lesson has been to step back and really look at how our audience perceives us to align our brand with our customers AND their words. It's a hella lot of work, but it's worth it!

I am a firm believer that creating a straightforward implementation for each area of marketing can overall help to keep conversations streamlined.

The changes you are making will affect your relationship with your audience - who are most likely human beings like yourself.

If you're marketing to humans and not to machines, you need to start thinking like them!

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P.S. if you are looking for more support, these are 3 ways I can help…

1. Learn how to market with purpose and access weekly tactics here.
2. Book a power hour session and get unstuck here.
3. Reclaim time to focus your energy where it matters here.

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